Real talk: I think you’re scared
I think you’re very scared
And I can say that to you because I have been I have been in the same club as you.
I know how frustrating it is to feel like you’re putting your heart and soul into your business and yet your income bounces up and down as much as kid in a candy store.
This feeling is oh so hard and I want you to know it’s your time to start on the road to feeling stress free and guilt free around money management and income in your business, even if you are feeling doubtful and I’ve got a 3 day plan for you to kick start it.
Day One – How to get rid of The Guilt
Guilt. One of those incapacitating emotions where you’ve got it all going on the back of your head like a sledge hammer and you can’t stop thinking that you should really be doing better with “this” by now.
One of the ways that Guilt festers and grows is by us not having knowledge within our business.
Sometimes it can be easier to bury our heads in the sand, try and forget all about it and just hope for the best.
But if we actually dare sneak a look at what is really going on in our biz (….go on, go on, go on…. I triple dare you) we can gain knowledge and empowerment which can start to rid us of that festering guilt “mould”.
But hang fire there lovely, before you go from zero……to paralysis by analysis let’s look at some examples of where just a little more knowledge might help.
Have you ever had this situation? Sometimes you have no idea how well a feature of your business is doing. You haven’t looked at any stats for ages, overwhelmed with too many other things to do AND you are uncertain that anyone is looking at your social media anyway. BUT when you take a sneak peak at your Google or Facebook analytics you find there is a blog or Facebook post of yours that people keep visiting time and time again….Hmm – what does this tell you?!
Imagine what you could instantly do once you have this knowledge? You know what people are hungry for it – so you can do more of it. Repurpose it onto Linked In, create a FB live or audio on it or even create a product solution around it for example.
Another example is regarding your sales stats and conversion rates. Have you ever felt that this is an area that you become paralysed over when you think of looking at it? Don’t be uncomfortable; you are not alone. The reality of the figures sometimes means it’s easier not to look. I’ll be doing another post on income mindset blocks to help you move on this, but if you feel drawn to it now, it can be a really worthwhile area to look at to lessen your guilt and maximise your knowledge of your business.
Choose one small area of your business that you are going to look at the figures or stats for. Choose one thing, that you think might be the most important to know more about and see what concealed secrets it has been waiting to share with you.
How to get rid of The Stress
Stress is really closely aligned to fear and the fear that we’re not quite getting it right, the fear that this is never going to work and the fear that we simply just not good enough. It’s your protective mindset at work giving you sleepless nights.
What happens when fear runs the show is that you logically know what you that need to do to get that last few hundred pounds of business in AND you know you could do that by picking up the phone BUT your brave face is firmly hanging in the wardrobe today.
And therefore you go back to hoping that something will happen to bring in that money before the end of the month
I’m here to tell you the truth now. Sorry but the fear is always going to be there.. But if you can face your fear even a tiny bit… Click To Tweet
So in the words of the late great Susan Jeffers “Feel the fear and do it anyway”
What does this look like in practice? Don’t do a virtually parachute jump before you’ve tried on the flying suit but imagine what would it be like if you did just had one little thing that was outside of your comfort zone today? How fulfilled would you be at the result could that potentially give you?
For you maybe that for you is to connect with five people on Linked In or maybe it’s to pick up the phone to follow up that prospect you spoke to last week on email…or pushing yourself to do a Facebook Live even (or is that a step too far?!)
How to create a consistency in your income to alleviate both guilt and stress
When I say consistency for some reason I think of gloopy yellow custard – maybe a childhood fear from school dinners!.. BUT what I am talking about here is the smooth Sean Connery drawl of consistency in the income in your business.
Consistent income makes for a stress free and guilt free income management and money management within your business. Imagine having reliable income and being able to plan in advance in your business and personal life, saying yes to the conference, saying yes to a holiday next year…saying yes to paying yourself a regular “salary”.
One of the ways of creating more consistency so that you alleviate the stress and guilt and become more carefree is to have multiple income streams. It’s true that a typical millionaire has seven streams of income but the typical small business owner may only have one or two.
Even if you feel at this time you have no time, I urge you to stop running around doing potentially fruitless tasks (see point 1 re knowledge) and know you can be motivated to open up your mind to additional income.
To get started in this area and see how hopeful it can be, do a little bit of research. Good old Google is a good place to start. What are other people in your industry doing? Check out some of your colleagues on Linked In – what are they offering? Head over to Amazon – what books are there on your subject that are hot right now? These are the topics that people want to know about and if you focused on could bring you in additional income.
Feel inspired – go create!
In Summary – Let’s be confident and go do!
- Choose a small facet of your business that you would like to have more knowledge on numbers wise and be bold and find out the answers
- Find something that scares you – and be daring and face the fear and do it anyway.
- Move forward to more self sufficiency and Google etc for other income stream ideas in your industry
If you want to be a cut above in creating consistent income in your business then I’d love to share with you my number one smoothing tool (a bit like an icing smoothing paddle for your business!) This something I have used daily for the last nine years and really helps me create reliable income in my business. It includes solid working examples for coaches, consultants, holistic practitioners and service based providers to help you seize the start your super smooth income.