Pretty strong words.
Makes me think of nasty things, deceit, unhappiness, hidden things.
Makes me think of the future, happiness, looking forward.
So surely they are two totally different things?
No…I don’t think so.
We lie to ourselves to maintain the hope.
We don’t always know we are doing it, in fact in some ways it’s a protective mechanism, and allows us to keep motivated. But there is always that niggle, that doubt, the thing we can’t quite put our finger on.
I’ll tell you about a time I realised I was being hopeful and in the process lying to myself. I have for years now worked on a self employed basis, I love the freedom it brings, the challenge and the satisfaction.
I am a believer that hard work will bring results. I still believe this now.
But In the past I used this belief to avoid looking at the details behind where money was coming from and specifically whether my activities were bringing me results.
What is the really going on, what is the real issue? Why did I choose to work blind, just throwing time, sweat and tears at a project?
It’s our fear it’s going to fail.
By acknowledging and detailing where my next earnings were going to come from, it meant I had to peak into the possibility that what I was doing wasn’t right or what I was doing could be done better.
The belief that “hard work brings results” wasn’t a bad one, in fact it supports me in many ways. But was it serving me well? It seemed that it was creating some self sabotage too – living in hope and working all hours.
So the key to changing your behavior is changing your belief. Well I’m not so sure I wanted to do that, I quite like hard work in a sadistic way!
I’ll give you a tip – the key to changing your belief is to understand that you don’t need to ditch the old one.
But to find a new belief to run alongside, enhance and make positive your current belief.
I now choose now to believe that forecasting my income stream will mean I work smarter, and in turn will grow my income stream to a greater level. I find little evidences of this all the time, when I feel genuinely great about the focus on a particular project or client, or when I can even judge when something isn’t worth the time anymore.
And in real terms. Yes more money does flow in.
Whenever I feel a little resistance to working on my figures I remind myself that forecasting my income stream empowers me to be in control of my future, and helps me create a healthy bank balance and a life I love.
So how can you get started with forecasting out your income? Especially if you DON’T LIKE NUMBERS!
Here are three ways you can get started:
- Pick an income goal for the next 3 months, that feels a little bit of a stretch. Take your flagship service or product and work out how many you need to sell to fulfil that goal. If this is as far as you feel like going with numbers at this time, that’s OK.
- If you want to delve a little deeper, work out how many people you had to speak to/add to your email list/meet in person/take discovery calls etc with in order to get the number of sales you have. This is your conversion rate. Knowing this means you know how much activity you need to do.
- If you want to delve deeper still then identify who your ideal PAYING client is (subtly but powerfully different to your ideal client), plan out multiple income streams and reverse engineer all the figures for it. This is super powerful and will put you in the best path for income success.
If you like the idea of point 3 but it seems WAY too daunting at the moment, then book a bespoke 2018 planning session (£125) with me to secure your income streams for 2018. Even if you don’t know where to start at the moment by the end of our 2 hour session you will have a fully implementable plan with your next action steps to follow to create the consistent income you deserve in your business.
Book on a free 45 call with me first so that we can ensure it will be a great fit for you or drop me a line at firstname.lastname@example.org if you would prefer.